What is issue advertising & how does it work?

Let us now see what they are and how they contract each other. Issue advertising, also known as issue advocacy, is advocacy advertising mainly involved in raising awareness of a particular issue. The purpose of issue advertising is not to act against the issue but to spread awareness amongst the general public.

Are 'issue ads' legal?

As such, it falls outside of laws that restrict political speech intended to influence elections. These type of ads became known colloquially as "issue ads". However, rather than using them as examples, many found it easier to just leave out the "magic words" and claim their communications to voters were fine.

What happened to 'issue only' ads in 2004?

In the 2004 United States presidential election, "issue only" ads continued and some famous ones were made by a group called Swift Boat. They claimed their advertisements were issue only ads, not express advocacy.